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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

This entry was posted in Marketing by Alexandria Baugh

Previous |  Contents | Next Download the eBook If the first time you think about me is when you realise I’m blocking the sale, too late! Some years back there was a young man called Nigel working at Queensberry. He was about to get married, and that's how the following exchange got started. It prompted me to write a post in which I said that, to hear people talk, you’d think that only two people are involved in buying a wedding album – the bride and her mother. Same with portrait shoots, I was sure. I couldn't imagine To View More >>

This entry was posted in Marketing by Ian Baugh

Here are our end of year deadlines, designed to ensure that you receive your orders in time for Christmas, and with low stress! They're important because our order volumes increase by 2-3 times over the holiday period and we want to be certain we can meet your delivery requirements. As we all know, couriers will also be extremely busy so please allow plenty of time for shipping. Books and Albums Book and albums using Queensberry Design Services: We have brought this date forward this year to give you and your client more time for editing. Please submit your design orders by Monday the 14th of October, To View More >>

This entry was posted in Product Updates by Alexandria Baugh

Queensberry only sell to approved professional photographers and album designers. However we do get lots of enquiries from people wanting their own album, often to celebrate a wedding, reunion, new babe, family photo shoot or travel adventure. We'd like to help you if we can, so here are two ways to order a Queensberry album if you're not a professional photographer.  Talk to your photographer If the photos you want to use were taken by a professional photographer we can only use them if your photographer places the order on your behalf or with the photographer's written permission. So start To View More >>

This entry was posted in Product Updates by Alexandria Baugh

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

This entry was posted in Marketing by Alexandria Baugh

Right now we're in the middle of the pre-Christmas rush. You too, we know! The traffic is heavier on the roads, and faster and more aggressive. The malls are packed, the couriers run off their feet. And now the questions on every Queensberry client's mind are, will I get my order before Christmas — and why will you be closing down over the holidays??? The holiday season stress-tests many businesses, but especially companies like Queensberry, so they're good questions, and deserve an answer… Our challenge Before Christmas, as this little graphic shows, our orders increase by at To View More >>

This entry was posted in by Ian Baugh

Queensberry and COVID-19 Update: Wednesday March 25th 2020 Hello everyone, In response to the COVID-19 pandemic the New Zealand Government has put the country on an “Alert Level 4” lockdown for at least four weeks effective tonight (details below). As a result we can now confirm that as of this afternoon the Queensberry Print Lab and Bindery will be on hold for that time. Many of our staff are already working from home, and today the rest of the team are busy sending out as much work as possible before they too self-isolate at home. Please continue to send in your orders, which we will To View More >>

This entry was posted in Product Updates by Alexandria Baugh

We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised the album for To View More >>

This entry was posted in by Victoria Hollings

David with his Queensberry book We get to see many beautiful stories at Queensberry, and sometimes we need to share them. David Edmonson and his son Luke, both multi-award winning wedding, portrait and commercial photographers, are based in Dallas Texas. After a major health challenge David decided to take on a personal project, which this lovely book documents. I’ve don’t usually take books and albums home with me, but I just had to spend some time with this one, absorbing the images, reading the compelling words he uses to describe them, and the messages he wants his children To View More >>

This entry was posted in , by Sonya Baugh

Matted prints are proving to be a great sales tools within the professional photographer community, and since Sue Bryce introduced her 'reveal wall' sales technique, photographers have been jumping on this for their own studios. Our Studio Boxes and Slip-in mats are designed so you can stock up with products, and order your Queensberry prints separately. The prints will only take a few days to arrive depending on whether you want us to colour correct or not … or of course you could print your own. Either way, you'll be able to schedule a sales consultation/photo To View More >>

This entry was posted in Product Updates by Alexandria Baugh